Vdopia, the global leader in mobile video advertising, today announced that it is a participant in the mobile launch of Nielsen Online Campaign RatingsTM.
The expansion of Nielsen Online Campaign Ratings to measure mobile devices will use a similar approach to Nielsen’s Media Rating Council-accredited methodology for measuring computer and tablet browsers, which combines Nielsen’s Cross-Platform Homes panel with data from third-party providers, to measure all ads, including video and display. In addition to mobile browsers, this release will explicitly measure in-app ads for the iOS and Android app eco-system. Nielsen Online Campaign Ratings measures the audience of digital advertising and has emerged as the standard for buying and selling online ads, including video ad guarantees. With the addition of mobile, Nielsen Campaign Ratings will become the first and only measurement suite to offer robust insight into a campaign’s full digital and cross-platform audience.
“Mobile video advertising is a huge focus for brands. The addition of mobile metrics to Nielsen Online Campaign Ratings will encourage marketers to expand their use of mobile video advertising with confidence,” says Saurabh Bhatia, Co-founder, Chief Business officer for Vdopia Inc. “We are pleased to participate in the launch for this offering. We believe this initiative will prove to be a milestone in the evolution of mobile video advertising. It meets an industry wide requirement for a reliable third party measurement of audience reach for mobile.”
“Our goal is to provide marketers with comprehensive – and comparable – measurement of the effectiveness of their advertising across all screens,” says Andrew Feigenson, Managing Director, Digital Client Services, Nielsen. “The launch of mobile measurement in Nielsen Online Campaign Ratings is a big step forward, and we are pleased to have mobile players like Vdopia working with us at the onset.”
Nielsen Online Campaign Ratings combines Nielsen’s Cross-Platform Homes panel data with aggregated, anonymous, privacy-protected demographic information from participating digital data providers. Campaign reporting is available the day after the launch of a campaign, providing vital delivery information in-flight to both advertisers and publishers.
Vdopia (http://www.vdopia.com/mobile/) is the global leader in mobile video advertising delivering the best mobile video ad experience for consumers and advertisers across all smartphone and tablet devices. They are the first company to offer the .VDO mobile video format, a proprietary technology which enables delivery of mobile video to more people in more places than any other mobile advertising company in the world. Vdopia’s clients include Coca-Cola, Walt Disney, McDonald’s, Intel, Microsoft, Ford and hundreds of other leading global brands.
Vdopia also delivers the best publisher solutions, offering easy and efficient integrations to monetize inventory. Its premium mobile video ad units provide the best monetization scheme for both mobile web and app.
Vdopia Inc. is a privately held, venture-backed company headquartered in Silicon Valley with offices in Fremont, CA, New York, Los Angeles, Chicago, London, India and Singapore.