acquires, India’s largest e-retailer of Sports and Fitness products, India’s leading e-commerce company has acquired Delhi based, which is India’s largest e-retailer of sports goods and fitness equipment. The company was started by Prateek Agarwal and Amit Monga, both graduates of Indian Institute of Technology who worked with companies like Amazon and IBM. The company, started about a year ago, has built a wide range of quality sports products across hundreds of national and international brands.

According to Kunal Bahl, CEO of, “Indian sports goods market is slated to become a $2.7 billion industry by 2014, and given that the offline market for this sector is highly fragmented, and unorganized to a large extent, it is a great opportunity for an e-commerce player like Snapdeal, to bridge the gap in demand and supply. The team at eSportsbuy has done a great job in building a strong supply side network of sports and fitness products. Through this acquisition, we will be able to provide this wide assortment at great prices to Snapdeal’s 15 million members.”

About is one of the fastest growing e-commerce companies in India. Launched in February 2010, the company features a wide range of categories from thousands of national, international and regional brands and retailers.

the company is 1000+ people strong and is the largest e-commerce retailer of watches, sunglasses, jewellery, perfumes, personal care, restaurant vouchers, among other categories in India, delivering to 5000+ cities and towns in India. 1 out of every 7internet users in India is subscribed on Snapdeal, and the company is adding over a million new subscribers per month

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