PubMatic (www.pubmatic.com), the first and largest ad optimization platform for Web publishers worldwide, today announced that it has been chosen by AlwaysOn as one of the OnMedia 100 winners. PubMatic’s inclusion in the OnMedia 100 signifies its major developments in the creation of groundbreaking online advertising tools and services. PubMatic was selected by the AlwaysOn editorial team and other industry experts spanning the globe, based on a set of five criteria: innovation, market potential, commercialization, stakeholder value and media buzz.
PubMatic’s vision is to seamlessly connect publishers with ad networks in ways that benefit publishers, ad networks, advertisers and website visitors alike. PubMatic automates and optimizes ad inventory decision-making for publishers by identifying and recommending the ad network and layout that will generate the most revenue, based on a website’s audience and its past behaviors. The result is that publishers enjoy increased revenue while at the same time freeing themselves to focus on generating innovative content and reaching new readers. Currently in beta, PubMatic serves more than 1,500 publishers and more ad networks than any other ad inventory optimization platform.
“The OnMedia 100 winners have excelled in key strategic areas in the advertising, marketing, public relations and promotion industry,” said Tony Perkins, founder and CEO of AlwaysOn. “We congratulate them for their success in introducing new tools, services and venues for marketers to have at their fingertips and for use to take their business to the next level in innovation.”
The OnMedia 100 was selected from hundreds of companies, nominated by a panel of industry experts in the online ad service, technology, community platform, mobile advertising, marketing and Web analytic sectors from around the world.
“PubMatic’s vision is to more seamlessly connect publishers with ad networks in a way that benefits publishers, ad networks, advertisers and web site visitors alike,” said Rajeev Goel, co-founder and general manager of PubMatic. “Being recognized on the OnMedia 100 list further demonstrates PubMatic’s results in increasing publishers revenues while delivering thousands of qualified publisher leads to ad networks.”