Marketing automation software company harnesses surge in mobile consumption and growing adoption of marketing automation platforms by publishers and advertisers to drive 318 percent revenue growth since 2011
Redwood City, CA, November 16, 2015 — PubMatic, the marketing automation software company for publishers, today announced it ranked 236 on Deloitte’s Technology Fast 500™ list, a ranking of the 500 fastest growing technology, media, telecommunications, life sciences and energy tech companies in North America. PubMatic has achieved 318 percent revenue growth since 2011, which can be attributed to a combination of the growing adoption of marketing automation platforms by publishers and advertisers as well as the continued increase in global mobile consumption over the past five years.
One key factor in the company’s growth is its strength in mobile advertising. According to eMarketer, the global mobile advertising market is expected to grow to $198.8 billion by 2019, and PubMatic’s mobile business reflects this trend, with more than 200 percent growth in mobile revenue in the first half of 2015, year-over-year. PubMatic is dedicated to evolving with the changes in the marketplace and developing the tools that publishers and advertisers need to propel their mobile businesses forward. In fact, the company found in its Q3 2015 Quarterly Mobile Index that mobile CPMs are growing faster than desktop CPMs on the PubMatic platform.
“The media industry is in a constant state of growth and transformation, largely driven by mobile and video consumption and the wealth of data that comes from those consumer touchpoints,” said Rajeev Goel, Co-Founder and CEO of PubMatic. “PubMatic develops the solutions to help our customers stay ahead of technological changes to navigate new channels, increase efficiencies and boost revenue growth.”
PubMatic is the leading marketing automation company dedicated to propelling the publishing industry to success. Through real-time analytics, yield management and workflow automation, PubMatic’s holistic platform enables publishers to make smarter inventory decisions and improve revenue performance. Additionally, PubMatic is focused on inspiring buyer confidence by providing flexibility in audience discovery and planning media campaigns.
“We’re in the midst of a media revolution, where technology is providing the foundation for publishers and advertisers to develop their strategies around high-quality content experiences,” said Kirk McDonald, President of PubMatic. “Publishers that will be successful will work with a technology platform that allows them to efficiently manage and monetize their digital assets, at scale, in support of their core content creation businesses.”
Strong performance is also reflective of PubMatic’s ability to quickly address the industry’s key concerns, while remaining at the forefront of innovation. In 2015, the company made significant advancements in product and technology development, specifically:
. PubMatic provides publishers with control and transparency over pricing and allocation of as inventory through its Decision Manager product.
. PubMatic’s Private Marketplace solution streamlines publisher sales operations workflows, while providing insights into more effective methods for controlling, managing and packaging premium audience and inventory through a single unified platform.
. PubMatic instills buyer confidence by enabling buyers to quickly discover qualified inventory across all available formats and channels in private marketplaces (PMPs) and provides audience discovery tools such as audience matching and inventory discovery through its Media Buyer Console.
. PubMatic’s Brand Shield capabilities create a safe and transparent bid environment for publishers and buyers.
Overall, Deloitte’s 2015 Technology Fast 500™ encompasses companies that achieved revenue growth ranging from 109 percent to 21,984 percent from 2011 to 2014, with an average growth of 850 percent.