PubMatic (www.pubmatic.com), the digital media platform for publishers, today announced that it has raised $45 million in mezzanine financing. New investor, August Capital, is leading the financing with participation from all existing investors including Draper Fisher Jurvetson, Nexus Venture Partners, Helion Ventures and Silicon Valley Bank. The funds will be used to continue PubMatic’s targeted acquisition strategy and strengthen the company’s balance sheet.
“The marketing automation landscape is overly fragmented with too many point solutions,” said Rajeev Goel, Co-founder and CEO of PubMatic. “Over the past 18 months, PubMatic has solidified its position as the leading independent publisher platform via organic development, partnerships, and acquisitions. The additional funding will further our mission of making it easier for buyers and sellers of advertising to work together.”
This mezzanine financing caps a period of growth for the company which includes year over-year revenue growth in excess of 150 percent. In addition, PubMatic has recently introduced new products such as PubDirect, which offers premium publishers the ability to optimize sales across multiple selling channels, PubLink which enables publishers to access multiple partner tools and services in real-time via a single point of integration, as well as new solutions for mobile monetization, measurement and continuous margin improvement.
Since 2006, PubMatic has been at the forefront of developing innovative technology to help publishers automate the process of evaluating and selling their advertising inventory. PubMatic (www.pubmatic.com) gives premium publishers a real-time media selling platform for managing revenue and brand strategy. PubMatic’s platform combines real-time bidding (RTB), the most comprehensive brand protection tools, unified optimization and audience insights as well as hands-on support to serve the world’s leading publishers. PubMatic is privately held, backed by funding from August Capital, Draper Fisher Jurvetson, Nexus Venture Partners, and Helion Ventures, and has seven offices around the world in the U.S., Europe and Asia.