PubMatic (http://www.PubMatic.com), which provides online publishers — including the majority of the comScore Top 10 — with the technology and services to significantly increase revenue and better manage their advertising inventory, today announced that Scribd, McGraw-Hill Broadcasting, Publishers Clearing House, and many other premium publishers have deployed PubMatic’s new Premier platform, which launched in February. As a result, PubMatic is experiencing significant growth across all company metrics, and now provides ad networks, exchanges, and Demand Side Platforms (DSPs) with access to over 360 million unique global users across its publisher base.
PubMatic Premier includes an impression-level ad auction; global demand representation; audience analytics and monetization; enhanced brand control and data safety; guaranteed inventory yield management; and enterprise ad operations support. For the first time ever, sales and ad operations teams can manage all ad revenue from a single dashboard and gain new insights into inventory and pricing across non-guaranteed and guaranteed inventory channels. PubMatic is the only Sell Side Platform to date that provides an integrated auction of real-time bidding and non-real-time bidding in order to maximize publisher yield for each individual ad impression. This technology allows publishers to find new ways of selling existing inventory and improve the value of the inventory sold by their direct sales force.
“We have continued to maintain our focus on our core principles – providing top publishers with premium service, the most advanced technology, and the highest degree of brand control,” says Rajeev Goel, Co-founder and CEO of PubMatic. “We have many upcoming features, as well as a mobile offering, set to launch that will further serve to enhance the publisher experience for our new and existing premium publisher partners.”
PubMatic also announced that sales revenue is up over 700% in the last year. At the same time, its reach has grown from 150 million unique users per month globally to over 360 million. PubMatic’s global team has nearly doubled from 55 employees to over one hundred employees and has expanded operations to 7 countries serving clients in over a dozen languages.
PubMatic is a global ad revenue optimization company that provides online publishers with a full service solution to manage and monetize non-guaranteed ad inventory. PubMatic’s real-time ad price prediction technology ensures that online publishers get the most money from their advertising space by deciding in real-time which ad network or exchange can best monetize each impression.
PubMatic is venture backed by Draper Fisher Jurvetson, Nexus India Capital, and Helion Ventures.