PubMatic (www.PubMatic.com), the digital media platform company for publishers, today announced the appointment of digital advertising platform and technology expert Rob Jonas as its new Vice President and Managing Director for EMEA and APAC. Jonas will join PubMatic in mid-March to head up its operations in the EMEA and APAC markets and will be reporting into the President of PubMatic, Kirk McDonald. His primary responsibility will be to lead international sales and help drive continued global expansion of the company’s Strategic Selling Platform which enables programmatic ad sales. Worldwide, IDC projects that Real-Time Bidding (RTB)-based ad spending will grow from $1.4 billion in 2011 to $13.9 billion in 2016.
“As programmatic buying grows and PubMatic continues to expand, having an international managing director with Rob’s level of experience at selling ad platforms for media and technology companies is an undeniable asset,” says President of PubMatic, Kirk McDonald. “In a short time, he has contributed to the material success and international expansion of some of the most successful interactive companies. He understands and consistently builds upon a culture of innovation at every turn, from start-ups like InMobi to large corporations like Google.”
Jonas comes with over 15 years’ experience developing high-growth technology companies in the EMEA, North America and the Asia-Pacific regions. He spent three years as Vice President and Managing Director, EMEA at InMobi where he grew the business to become a market leading, multi-million dollar company employing over 100 people across seven offices. He joined InMobi from Google’s London office, where he was Director, Strategic Partnerships in EMEA. At Google, he managed some of their largest regional customer relationships with companies such as AOL and eBay. Rob also worked at Yahoo! Europe, which he joined through their acquisition of Overture Services Limited (previously Goto.com). During his time at Overture, he contributed to its global expansion across 10 countries.
“Rob will bring his experience and passion to lead our efforts internationally,” continues McDonald. “PubMatic helps its clients optimise revenue across their entire inventory portfolio and we know that RTB will occur across channels.”
“Coming from a mobile-focused company, I have seen two undeniable trends over the last three years,” says Rob Jonas. “First, the rise of mobile computing and the eventual convergence across mobile, tablet and PC platforms in the minds of consumers, publishers and advertisers. Second is the increasing importance of unified, cross-platform solutions to address monetisation, increasingly through the inclusion of programmatic and real-time bidding. PubMatic is one of the very few companies at the nexus of these trends and fantastically well positioned to capitalise.”
Today’s news comes during a period of sustained growth for PubMatic as it consolidates its position as the leading digital media platform for publishers across all media. An October 2012 Total Economic Impact Study, commissioned by PubMatic and conducted by Forrester Consulting that looked at select PubMatic clients, reported a three-year risk-adjusted ROI of 334% for publishers using the company’s Strategic Selling Platform. Additionally, in November, PubMatic was ranked the Fastest Growing Online Advertising Company in US Internet Sector, 20th Fastest Overall in North America, on Deloitte’s 2012 Technology Fast 500™. PubMatic currently works with leading publishers across Europe including IDG, National Rail Enquiries and Monster.