PubMatic (www.PubMatic.com), the digital media platform company for publishers, today announced PubLink, the enterprise app marketplace for publishers. PubLink is a set of open APIs and pre-packaged integrations that enable publishers to use PubMatic’s strategic selling platform as a single point of integration to access partners and services in real time.
PubLink offers publishers on-demand, third-party services and aggregated point solutions that reduce complexity and increase operational efficiency. Publishers can access seven different categories of point solutions via PubLink: audience data, ad verification and privacy controls, enhanced analytics, malware scanning, self-serve ad serving, mobile content optimization and mobile ad serving and mediation. PubLink makes it easier for publishers to monetize, measure and control the way they sell media across platforms and formats in an open, agnostic environment.
“The digital efficiency dream for publishers is a single platform to manage multiple needs including guaranteed & non-guaranteed sales, mobile and display sales, sponsorship and programmatic sales,” said Rajeev Goel, Co-Founder and CEO of PubMatic. “PubLink is a natural consolidation point that allows publishers to get all the data and insight to share across the platform and simplifies the amount of work that the publisher has to do.”
Offering publishers open access to best-of-breed services and tools, PubLink provides one-stop access to all of the segments of the ecosystem to drive their business forward. PubMatic will continue to add more partners in the coming months. Evidon is just one of the companies that are making their services available via PubLink.
“Evidon is committed to protecting brands and empowering consumers with transparency and choice,” said Scott Meyer, Founder and CEO, Evidon. “PubLink is a great way for us to help more publishers comply with the AdChoices program in the US and the ePrivacy Directive in the EU.”
PubLink is fully integrated with PubMatic’s strategic selling platform and the PubDirect suite of management tools for premium publishers. PubDirect offers premium publishers everything they need to navigate the increasingly complex digital marketplace by allowing them to monetize their guaranteed and non-guaranteed inventory in a private marketplace that covers all demand channels.
“Publishers frequently ask us to integrate point solutions into our platform so that they can more efficiently monetize their inventory. They don’t want to go through all of the work to get several point solutions up and running. With PubLink, we’ve consolidated point solutions so that publishers can access them in one place,” said Kirk McDonald, President of PubMatic.
PubMatic (www.PubMatic.com) gives premium publishers a real-time media selling platform for managing revenue and brand strategy. PubMatic’s platform combines real-time bidding (RTB), the most comprehensive brand protection tools, extensive audience insights and hands-on support to serve the world’s leading publishers. PubMatic is privately held, backed by funding from Draper Fisher Jurvetson, Nexus Venture Partners, and Helion Ventures, and has seven offices around the world in the U.S., Europe and Asia.