PubMatic (www.PubMatic.com), a media technology company that provides a holistic inventory, data and advertising revenue optimization platform for digital publishers, announced today that digital publishing veteran Kirk McDonald has joined the company in the newly created position of President. With more than two decades spent at premier media brands such as Time Inc., CNET, Ziff Davis and Conde Nast, McDonald brings proven leadership experience to drive PubMatic’s next stage of growth.
Most recently serving as President of Digital for Time Inc., McDonald was responsible for bringing together the company’s digital assets to deliver audience and brand solutions to clients. Before that he held the position of Chief Advertising Officer of the Fortune|Money Group, where he oversaw worldwide advertising sales and integrated marketing across the group’s print and digital properties. Prior to joining the Fortune|Money Group, McDonald served as the Senior Vice President of Sales, Marketing and Client Services for DRIVEpm and Atlas, key units of Microsoft’s advertising business.
“We are excited to add Kirk to our team. His extensive leadership experience as a publisher gives us tremendous confidence in taking on the major challenges that publishers face in the digital world,” said Rajeev Goel, Co-Founder and CEO of PubMatic. “PubMatic’s mission is to deliver great service and technology to help the publisher. We are committed to applying the strengths of our leadership team to create the right solutions that help our customers tackle the digital ecosystem.”
McDonald joins PubMatic at an important time for the online advertising and publishing industries. With the expansion of the ecosystem where publishers need to manage real-time bids, audiences, and data, PubMatic has emerged as the go-to partner for monetization and control. The company has taken major strides to expand its services for premier publishers. This includes the expansion of its European offices, the acquisition of ReviNet and its premium publisher customers, and the release of data management and mobile products. As a result, PubMatic has grown GAAP revenue 51% from Q2 2011 to Q3 2011 and 33X in the last two years.
“My professional experiences as a publishing media executive have made me a passionate advocate for the publishing industry, and a believer in the importance of transparent controls,” said Kirk McDonald, President of PubMatic. “Media now requires automation of data, advertising inventory, and dynamic content to achieve success. PubMatic’s platform is clearly geared to bring these automated solutions to the broad universe of publishers seeking a publisher-centric platform partner.”
McDonald will provide the closing keynote at Ad Revenue 4 (www.AdRevenueConference.com), PubMatic’s annual premier publisher conference focused on helping online publishers develop strategies to improve their advertising revenue. Ad Revenue 4 will be held on October 13th at The Times Center in New York City.
PubMatic’s(www.PubMatic.com) ad management and monetization technology combines an impression-level ad auction, the most comprehensive brand protection tools, and enterprise ad operations support to give the Web’s top publishers the most control over their revenue and brand. Some of the world’s most respected online publishers have chosen to work with PubMatic, including The Huffington Post, eBay, United Online, TV Guide, and the majority of the comScore Top 10.
PubMatic is privately held, backed by funding from Draper Fisher Jurvetson, Nexus Venture Partners, and Helion Ventures, and has seven offices around the world in the US, Europe, and Asia.
For more information please visit www.PubMatic.com