iVdopia (www.ivdopia.com), the largest video and rich media mobile advertising network, today announced that Jeffrey Hayzlett, former Vice President and CMO of Eastman Kodak, award-winning B2B marketing guru and author of a bestseller book, has joined the company’s advisory board.
Drawing upon his diverse background in business and a stellar track record of results-orientated leadership, Hayzlett will apply his role as a change agent for iVdopia. Acknowledged as maverick marketer, who embraces traditional modes of customer engagement as well as social media, Hayzlett will bring his mentorship, corporate governance and brand building skills to iVdopia.
“I was very impressed by iVdopia’s pioneering work and achievements in the mobile advertising industry,” Hayzlett commented. “iVdopia’s products are a perfect blend of the latest in technological innovation and those that meet the needs of the advertising industry. I’m honored to take up this role at a point where iVdopia is poised for tremendous growth in exploiting the tremendous opportunity within mobile advertising in the U.S. and APAC region.”
“We are extremely delighted to have one of the world’s most sought after marketing visionaries and strategic advisors as part of iVdopia’s mentoring team. Jeffrey undoubtedly brings a tremendous amount of marketing, brand building, business development and advanced leadership experience to our organization,” said Saurabh Bhatia, Chief Business Officer. “With Jeff playing a key role in our strategic development, we look forward to his guidance during iVdopia’s next growth phase in furthering its aggressive developments within the mobile advertising industry.”
As Kodak’s CMO, Hayzlett revitalized one of the world’s most iconic brands and since then, as a turnaround architect of the highest order, transforming B2B marketing to take advantage of emerging opportunities while aggressively adopting social media. He is also a much sought-after speaker and winner of numerous marketing honors and business awards. Author of the bestselling book “The Mirror Test,” Hayzlett has been cited as a leading marketing expert in numerous books, magazines and newspapers worldwide.
iVdopia has been at the forefront of mobile advertising innovation since its inception in March 2009. The company introduced the first mobile ads that let users stay within the application, more than a year before the iAd was scheduled to make that feature available. iVdopia also introduced the first social media ads for mobile with Talk2Me, the first HD advertisements on the iPad and the Viper Ads, that deliver a new level of user engagement. Most recently, the company introduced V5, the world’s first HTML5 video ad platform and Future5, the first HTML5 ad-authoring solution available for all iOS devices.
iVdopia is the advanced mobile advertising platform and network, pioneering rich media and video advertising on smartphones, including Pre-App video and social networking options on smart mobile devices providing better monetization opportunities for app developers. iVdopia’s brand-centric mobile advertising network and platform is used by top developers and brands such as Coca-Cola, Warner Brothers and Miller Lite to deliver premium advertising campaigns. iVdopia continued its revolutionary streak with Talk2Me, a completely extensible way of customizing ad interaction according to brand. Talk2Me ads are the first to allow mobile advertisers to tailor interactive actions in video and banner ads that include the customized social features to best fit their branding needs.
The holding company Vdopia Inc. is the fastest growing, venture-funded advertising technology company focused exclusively on premium audiences in the world. The privately held, venture-backed company is headquartered in Silicon Valley and has offices in San Jose, CA, New York, NY, Los Angeles, CA, Chicago, Illinois Gurgaon and Mumbai, India.
For more information please visit www.ivdopia.com