Disney ex-CEO, Rajat Jain joins mobile2win

Mobile2win India Pvt. Ltd., the leading Mumbai based wireless value added services provider has reached a significant milestone by roping in Rajat Jain as a new Partner into the Company. Most recently as the Managing Director of The Walt Disney Company in India and before that, the Head of Sony SETMAX, Rajat brings proven experience in start-up and scale-up of media companies.

Rajat’s partnering with the existing shareholders and founders of the company and taking over as MD and CEO of mobile2win is a step to consolidate the company’s leadership position in the world’s fastest growing mobile market and to accelerate its global presence.

Mobile2win is known for its media services and mobile marketing solutions as an innovator and market leader with connectivity to all telcos in the country for content and VAS services. The company is the mobile business partner for over 25 leading media brands including Hindustan Times and Sony, and has created solutions for 100 plus international consumer brands such as Perfetti, Coke HSBC etc. Mobile2win is a Red Herring Asia 100 winner and is the subject of a Stanford University case study.

Investors in Mobile2win, Sandeep Singhal of Nexus India Capital, Vab Goel of Norwest Venture Partners and Peter Hua of Softbank China in a joint statement said “The company is on a growth phase and we are absolutely delighted to have Rajat on board to lead the team. This is a significant milestone in this phase and will be followed by other initiatives to be announced in time. His experience both in start-ups and large enterprises and his strong media and telecom background is going to be a key ingredient of mobile2win’s future growth. As investors, we are very bullish about the company’s prospects and will support the company’s leadership with the resources and networks needed to reach its goals.”

The founders of the company, Gopala Krishnan (GK) and Rajiv Hiranandani said, “We are really excited about Rajat partnering us to lead Mobile2win as it builds on its leadership position in the mobile VAS market. Rajat’s expertise in marketing and business strategy will power our next phase of evolution and growth. You will see us bring on new talent, technologies and partners in the coming months. Together, we are confident of building a leading global company. His presence will further enhance the confidence of our partners and customers in the services and products we deliver”.

According to Rajat “The world of innovative mobile value added services will be driven by convergence in the telecom, media, entertainment, and advertising industries and will require technology, brand building and strong consumer relationships. Mobile2win is uniquely positioned to deliver these services. The entrepreneurial nature of this role and the prospects of building an Indian company in this exciting space and taking it global is a terrific opportunity and I am thrilled to be leading that phase.”

About mobile2win

Mobile2win is India’s leading wireless VAS enabler. Mobile2win has partnerships with leading media and entertainment majors in India to provide interactive wireless solutions. These include a VAS delivery platform for media companies, a digital storefront for content providers and community solutions for mobile consumers. Mobile2win is also a leading developer of mobile games and other value added content for telcos in India and several countries globally. The organisation has strong technology platforms and offer connectivity via their shortcodes 8558, 2525, 4321, 4848, 4242.

Mobile2win’s unique set of relationships provides it with access to 200 million consumers – the largest in India. It has been at the forefront in deploying community products and has been responsible for some of the most exciting & innovative campaigns for Brands.

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