Combination of Big Data and Machine Learning Delivers “Rocket Science as a Service” (RSaaS) to Consumer Marketers
SAN FRANCISCO, CA January 5, 2015 — BlueShift (www.GetBlueshift.com), the leading provider of Segment-of-One marketing automation solutions for consumer marketing companies, today announced that it has closed an $8.0 million Series A round of venture financing led by Storm Ventures. Existing investor Nexus Venture Partners also participated in the round. Anshu Sharma of Storm has joined the Blueshift board of directors, bringing to the company his many years of experience in SaaS from his executive leadership role at industry leader Salesforce.com. The company will use the capital to accelerate sales and marketing and to continue building out its proprietary Interaction Graph™ platform.
Today, consumers are inundated with emails, push notifications and text messages that contain marketing and product information that lack direct relevance to them personally. Blueshift allows marketers to individually tailor their messages to their customers based on shoppers’ interests, purchase patterns and browsing behavior, driving a 3-10X increase in engagement rates. Through a combination of big data and machine learning, Blueshift is applying the latest innovations in artificial intelligence to make digital marketing smarter, better and more relevant: Rocket Science as a Service (RSaas).
Blueshift’s Segment-of-One marketing automation solutions are powered by an Interaction Graph that stores each user’s stream of interactions with products or content. The Graph is continually enhanced with additional attributes including affinity scores, email & push notification engagement data and more. With the multi-channel capabilities of Blueshift, customers can scale to multiple messaging channels, including email, mobile push notifications, SMS & display–including Facebook retargeting and Facebook custom audiences–easily synchronizing messaging across all these channels.
“Storm Ventures has previously backed many of the leading companies in marketing technology and SaaS, and we are especially thrilled with the confidence they have placed in us as we enter our next phase of growth,” said Vijay Chittoor, co-founder and CEO of Blueshift. “We are very glad to have Anshu join our board, where we can tap into his experience at Salesforce.com.”
“At Salesforce, I saw first hand the challenges enterprise customers experienced in delivering personalized, relevant messages to consumers who are increasingly tuning out,” said Anshu Sharma, partner at Storm Venture Partners. “Blueshift has built a unique segment of one marketing platform by leveraging the very latest innovations in big data and machine learning—built by a team of seasoned marketing practitioners. We think this is the future of all marketing automation.”
Blueshift enables marketers to segment customers based on behavior, predictive scores, affinity, catalog attributes, lifecycle, demographics, response to messages, traffic sources and more. Customers can then choose a variety of merchandising techniques to boost response including collaborative filtering, affinity based content, retargeting, trending content, content updates and user and event attributes.
San Francisco based Blueshift is the leader in Segment-of-One marketing automation for B2C companies. Using the power of real-time segmentation and dynamic-content personalization, Blueshift enables marketers to automate individualized messages across multiple channels including email, push notifications, Facebook & SMS. Blueshift was founded by serial entrepreneurs with backgrounds at successful companies such as Kosmix (now @WalmartLabs) and Mertado (now Groupon Goods). The company is funded by prominent venture capital and angel investors, including Storm Venture Partners and Nexus Venture Partners.