Apollo Announces $7M In Funding To Re-imagine Sales Automation

Led by Nexus Venture Partners with participation from Social Capital and Y Combinator, funding also supports major feature launches and radical new strategy to universally liberating sales prospecting data.

SAN FRANCISCO, June 26, 2018 — Apollo, the market-leading revenue acceleration platform for scaling world-class sales teams, today announced $7 million in Series A funding led by Nexus Venture Partners with participation from Social Capital and Y Combinator. The round brings Apollo’s total raise to date to $9 million. The company was previously known as ZenProspect.

While sales tech has seen considerable innovation and investment over the past two decades, the space remains fragmented, with more than ten distinct categories and a modern sales workflow that often takes place over six or more browser tabs. In past releases, Apollo worked to condense the sales workflow into a single, unified platform, helping sales teams extract themselves from a complex web of sales tech tools that often introduced friction rather than efficiency into the sales process.

With today’s capital raise, Apollo is expanding on its user experience vision and launching several new platform features. Chief among them: the company is taking the radical step of opening up its market-leading prospect database, allowing any member of any sales team to explore its 200 million contacts across 10 million companies in its entirety, for free. Alongside this innovation, Apollo today is also releasing several new features aimed at optimizing account-based sales strategies, increasing sales speed, enhancing personalization, generating end-to-end revenue insights and helping teams build revenue engines anchored to a set of accepted best practices. These features include:

Custom Rules Engine: A first of its kind offering, Apollo Custom Rules engine enables sales managers to create custom rules to automate historically manual tasks such as basic sales ops functions, inbound lead routing and active lead alerts.

Analytics: Apollo is the only sales intelligence platform that fully connects to CRM opportunity data for full sales funnel tracking across any data dimension. More than 200 standard reports are included and customers have the added ability to create custom reports. Managers and above can discover activities and personas that are directly tied to revenue, facilitating evidence-based sales strategies rather than guesswork.

Scoring Engine: Apollo’s Scoring Engine lets any sales team build custom lead and account scoring models without the help of a data scientist. Teams can create scoring criteria based off of custom demographic (job title, location, etc.) and behavioral criteria (opened email, answered phone, etc.). Teams can uprank desired characteristics and as well as downrank unwanted characteristics. Reps can then prioritize their outreach based off of scores.

Targeting Recommendations: Apollo’s algorithm uses CRM data and live campaign engagement data to predict the ideal lookalike accounts and contacts to prospect next.

Account Playbooks: Sales reps penetrate key accounts through custom-built account playbooks which managers set up with suggested messaging, contact prioritization and scoring.

Sharper Prospecting: Pinpoint target accounts or contacts with the industry’s largest set of sales prospecting filters. Identify ideal company or contact size, raised rounds of funding, job title, yearly revenue, technology stack and more.

Cadences: Sequences that convert: easy-to-build email and call cadences to fit a sales team’s best practices, supported by personalization at scale and instant analytics for easy testing and optimization.

Dialer and Automated Recordings: Click-to-call with searchable, transcribed recordings allows sales teams to make calls directly from the contact page and review instant, clippable, and shareable full transcripts and recordings after the call.

“When I started Apollo three years ago, I did so based on my own exasperation with building and managing overly complex revenue workflows across multiple platforms,” said Tim Zheng, Founder & CEO, Apollo. “There’s a big gap between market noise around sales tech innovation and what go-to-market teams experience every day. Bringing a unified platform to sales teams was a first step aimed at easing sales team headaches. Our next step is to bring more advanced functionality to users and begin to replace cumbersome sales stacks with a more complete and easy-to-use approach.”

“We are thrilled to partner with the incredible Apollo team to build the best turnkey revenue acceleration platform for B2B sales teams. Today, these teams go through the pain of choosing from a plethora of sales-tech tools, mostly discrete point-solutions, to stitch together their sales-stack. Apollo’s integrated platform is built to directly serve the end-goals of sales teams: sell more, faster, with lesser effort.” said Abhishek Sharma of Nexus Venture Partners. “Apollo’s data-driven approach combines artificial intelligence along with its proprietary data and customer’s first-party knowledge to deliver the most scalable go-to-market experience.”

About Apollo
Apollo is a leading revenue acceleration platform for optimizing account-based sales strategies, generating end-to-end revenue insights and helping teams build revenue engines anchored to a set of accepted best practices. Developed with the vision of ending the inefficiencies and data opacity issues inherent in the sales workflow, Apollo helps sales teams move faster, convert more and become better sellers. Apollo is built on a market-leading B2B database of 200 million contacts across 10 million companies and offers the greatest range and diversity of sales prospect data dimensions on the market today. Backed by Nexus Venture Partners, Social Capital, and Y Combinator, Apollo is based in San Francisco, Calif. For more information, visit www.apollo.io

About Nexus Venture Partners
Nexus Venture Partners is a leading early-stage venture capital firm that operates as a single team between the US and India. With decades of experience in building and funding globally leading companies, Nexus manages over $1.2 billion across funds. The firm’s footprint in world’s two leading markets positions it uniquely with global insights and ability to serve entrepreneurs. Nexus family includes Druva, H2O.ai, Headspin, Aryaka, Kaltura, Postman, Pubmatic, Cloud.com, Mezi, Gluster, Clover Health, Helpshift, Delhivery, Snapdeal, Shopclues, OLX, and Unacademy. For more information, visit www.nexusvp.com.


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